Privacy Policy

Last updated: July 29, 2026

Pure Gild operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience.

Pure Gild is powered by Shopify, which enables us to provide our services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, create an account, contact us, or otherwise use our services.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our website, we may collect the following information:

• Contact details, such as your name, email address, phone number, billing address, and shipping address

• Order and transaction information, such as items viewed, added to cart, purchased, returned, exchanged, or cancelled

• Account information, such as username, password, preferences, and settings

• Customer support information, including messages or details you provide when contacting us

• Device and usage information, such as your IP address, browser, device type, network connection, and how you interact with our website

• Payment-related information, such as payment method, payment confirmation, and transaction details

Payment information is processed securely by Shopify and our payment providers. Pure Gild does not store full credit card or debit card details.

How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us, or provide your information

• Automatically when you visit or use our website, including through cookies and similar technologies

• From Shopify, service providers, business partners, and other third parties who help us operate our store and services

How We Use Your Personal Information

We use your personal information to:

• Process and fulfill orders

• Process payments

• Arrange shipping and delivery

• Manage returns and exchanges

• Provide customer support

• Create and manage your account

• Improve our website, products, and customer experience

• Send order updates and service-related messages

• Send marketing emails, if you have opted in or where permitted by law

• Prevent fraud, protect our website, and maintain security

• Comply with legal obligations and enforce our terms and policies

Marketing and Advertising

We may use your information to send marketing emails, promotional offers, and product updates.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

Even if you opt out of marketing emails, we may still send you non-promotional messages related to your orders, account, returns, exchanges, or customer service requests.

How We Disclose Personal Information

We may disclose your personal information to third parties when necessary to operate our business and provide our services, including:

• Shopify

• Payment processors

• Shipping and fulfillment providers

• Customer support tools

• Marketing and advertising partners

• Analytics providers

• IT, hosting, and cloud service providers

• Legal, compliance, or fraud-prevention partners

We may also disclose information if required by law, legal process, government request, or to protect the rights, safety, and security of Pure Gild, our customers, or others.

Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information to help us provide and improve our store and services.

Information you provide through our website may be shared with Shopify and other service providers, including parties located outside your country or state of residence.

To learn more about how Shopify handles personal information, you can review Shopify’s Consumer Privacy Policy at:

https://privacy.shopify.com/en

Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, improve site performance, understand customer behavior, and support advertising and analytics.

Depending on where you live, you may have the right to opt out of certain targeted advertising or data sharing. You may also adjust your browser settings to block or delete cookies, but some parts of our website may not work properly without them.

Third-Party Websites and Links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy, security, accuracy, or practices of websites that we do not own or control.

We recommend reviewing the privacy policies and terms of any third-party websites you visit.

Children’s Privacy

Our website and services are not intended for children.

We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to delete it.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable privacy laws.

Security and Retention

We take reasonable measures to help protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee perfect security.

We keep personal information for as long as necessary to provide our services, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

• Access or know what personal information we hold about you

• Request correction of inaccurate personal information

• Request deletion of your personal information

• Request a copy of your personal information

• Opt out of certain targeted advertising or data sharing

• Appeal a decision we make regarding your privacy request, where applicable

These rights may vary depending on your location and applicable law. We may need to verify your identity before processing your request.

To exercise your privacy rights, please contact us using the contact details below.

You may also learn more about Shopify privacy rights and tools at:

https://privacy.shopify.com/en

Global Privacy Control

Depending on where you are located, if you visit our website with a Global Privacy Control opt-out preference signal enabled, we may treat that signal as a request to opt out for the device and browser used to visit our website.

To learn more about Global Privacy Control, visit:

https://globalprivacycontrol.org

Other than Global Privacy Control, we do not respond to “Do Not Track” signals from browsers or devices.

International Transfers

We may transfer, store, and process your personal information outside of the country or state where you live.

If we transfer personal information from the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms where required by applicable law.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to appeal our response or lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last updated” date above and post the updated version on our website.

Contact

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

Email: support@puregild.com

Please do not include sensitive payment information in emails or other unsecured communications.